Terry Frendo is the Founder, Publisher & CEO of Canada’s leading fitness media company, Inside Fitness Media (IFM), which holds a portfolio of digital assets and an award-winning print publication, Inside Fitness magazine. Staying true to its Canadian roots promoting Canadian fitness and Canadian fitness talent, Inside Fitness magazine quickly became the number one selling fitness publication across the country and ultimately led to global licensing partnerships, including South Africa, Australia, New Zealand, Germany and Italy, to name a few.
Prior to founding IFM, Terry began his career at the age of 22 at Oxygen and MuscleMag International magazines, where he quickly became the youngest vice-president in the company’s history. By the age of 26, Terry was managing a team of 40 people and responsible for the entire advertising and marketing initiatives of this fitness publishing empire. Terry is a highly skilled and dynamic digital and print content executive who brings with him decades of business experience along with a “make it happen” attitude. It is this attitude and his “hard work pays off” mantra that have given him longevity and success in what is now a very crowded space, as Inside Fitness celebrates its 15 years of publishing in 2021 with plans to grow even further.